Cross-Cultural Protocol

Cross-Cultural Protocol

2 – Day Training Program

Do NOT do unto others as you would they do unto you, they may not like it.” Mark Twain.

Understand the critical cross-cultural tenets that exist in every culture and learn how they compare with those of your own culture.  This is the path to enlightenment that will make the difference between doing business successfully or being politely sent home! 

Just because business is mainly conducted via Zoom due to the Covid-19 pandemic doesn’t mean that cross-cultural considerations can be ignored.  Indeed the opposite holds true as we now have to forego face-to-face interactions where many unspoken messages were transmitted and strong relationships initiated.


  • Confidence when doing business internationally.
  • Gain the ability to assemble a culturally-adept team.
  • Recognize the similarities and the differences.
  • Understand 10 common pitfalls to avoid.
  • Learn the basic tenets of every culture.
  • Recognize the core aspects of Deep Culture including religion and philosophy.
  • Ability to understand the role of culture in strategic negotiations.
  • Assimilate deep cultural understanding to build rapport and long-term business relationships.


  • Business Executives
  • Entrepreneurs
  • Diplomats
  • New Hires
  • Marketing  / Advertising / Science / Technology / Sales
  • City / Government Organizations
  • Non-Profit Associations