From leaders of industry to diplomats, graduates emerge with the knowledge to meet the demands of today’s business etiquette and diplomatic protocol requirements, enabling you to:
- Promote international business and diplomatic relations between companies and countries.
- Communicate strategically across global cultural landscapes.
- Create an atmosphere of civility and inclusion in a diverse workplace.


A History Of Success
A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm. The Institute’s Programs provide the knowledge to:
- Promote international relations through protocol and diplomacy.
- Communicate across cultures and negotiate strategically worldwide.
- Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.
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World-Class Training
Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.
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Our Founder
Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive & Media Presence, Cross-Cultural Negotiations and Business Etiquette. She is currently pursuing a Master’s Degree in Contemporary Diplomacy through the DiploFoundation and University of Malta…the intent being to update her programs, providing the most comprehensive knowledge available in the industry.
Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989. She is an internationally recognized consultant, speaker and published columnist and has developed hundreds of customized training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.
She was most recently featured in World Protocol Magazine
We Have Experience In
Protocol Officers/Diplomats/Royalty
Technology/Law/Pharmaceuticals
Ports/Airports/Tourism
NGO’s/Governmental/Military
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Higher Education/Non-Profit
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Latest Posts
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10 Rules for being an Excellent Host
[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]By: Marie Betts-Johnson, International Protocol Institute of California December 7, 2022 The Holidays are right around the corner and the following will act as a guide, particularly to Generation X (millennials) who grew up in the age of the internet and social media and may not have absorbed the subtleties of being theRead More -
World Protocol Magazine
World Protocol Magazine Protocol above and beyond: The International Protocol Institute of California Guest Author: Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California® Worldprotocolmagazine Marie Betts-Johnson_InternationalProtocolInstituteofCalifornia Date: 3 December 2021 Reading time: 4 mins As the World Protocol Magazine Editorial Board, we take enormous pride in keeping this platform open to allRead More -
Virtual Challenges for the Global Negotiator!
The negotiator, in the age of a global pandemic, is at a distinct disadvantage in that it is not possible, to meet face-to-face. Hence, the next best form of meeting is via virtual communication. This robs them of the opportunity to build rapport and establish relationships of trust, which opens the door to having aRead More