From leaders of industry to diplomats, graduates emerge with the qualifications to meet the demands of today’s business etiquette and digital protocol requirements, enabling you to:
- Promote international business and diplomatic relations between companies and countries.
- Communicate strategically across global cultural landscapes.
- Create an atmosphere of civility and inclusion in a diverse workplace.


A History Of Success
A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm. The Institute’s Programs provide the knowledge to:
- Promote international relations through protocol and diplomacy.
- Communicate across cultures and negotiate strategically worldwide.
- Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.
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World-Class Training
Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.
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Our Founder
Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive Presence and Business Etiquette. Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989. She is an internationally recognized consultant, speaker and columnist and has developed hundreds of training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.
We Have Experience In
Protocol Officers/Diplomats/Royalty
Technology/Law/Pharmaceuticals
Ports/Airports/Tourism
NGO’s/Governmental/Military
Hospitality
Higher Education/Non-Profit
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Latest Posts
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Virtual Challenges for the Global Negotiator!
The negotiator, in the age of a global pandemic, is at a distinct disadvantage in that it is not possible, to meet face-to-face. Hence, the next best form of meeting is via virtual communication. This robs them of the opportunity to build rapport and establish relationships of trust, which opens the door to having aRead More -
The well written Thank-You note for all occasions!
THE WELL-CRAFTED THANK-YOU-NOTE Christmas has passed and now is the time to start writing those Thank-You Cards. It may seem old fashioned but the well-written Thank-You Card is the least one can do to show appreciation for the gifts received. BEGINNING, MIDDLE & END Begin by thanking the giver for their gift. In the middle,Read More -
Diplomacy – I Don’t Have the Right to Change Your Mind!
Benjamin Franklin warned us: “Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech.” Thankfully, we all still have the right to free speech and in my opinion, the day we lose that will be the death of democracy. The purpose of this article is for us to doRead More