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International Protocol, Business Etiquette & Diplomacy

A leader in International Protocol Training since 1989.

Join us for our 5-Day "Train to be an International Protocol Specialist" Certification Program in San Diego, California

September 11-15, 2023.

A History Of Success 

From leaders of industry to diplomats, graduates emerge with the knowledge to meet the demands of today’s business etiquette and diplomatic protocol requirements, enabling you to:

  • Promote international business and diplomatic relations between companies and countries. 
  • Communicate strategically across global cultural landscapes. 
  • Create an atmosphere of civility and inclusion in a diverse workplace.

A History Of Success 

A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm.  The Institute’s Programs provide the knowledge to:

  • Promote international relations through protocol and diplomacy.
  • Communicate across cultures and negotiate strategically worldwide.
  • Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.


World-Class Training 

Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.

See IPIC in Action 

Trusted by Industry Leaders 

Our Founder 

Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive & Media Presence, Cross-Cultural Negotiations and Business Etiquette.  She is currently pursuing a Master’s Degree in Contemporary Diplomacy through the DiploFoundation and University of Malta…the intent being to update her programs, providing the most comprehensive knowledge  available in the industry.

Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989.  She is an internationally recognized consultant, speaker and published columnist and has developed hundreds of customized training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.

She was most recently featured in World Protocol Magazine

We Have Experience In

Protocol Officers/Diplomats/Royalty





Higher Education/Non-Profit

Top Testimonials 

It was a fantastic program that I have ever come across so far and hope it continues to help others the way it has helped us. In fact for me, it was really a very good insight as I come with the practical knowledge of being a part of the protocol industry, however, I haven’t been a part of a real practical training like this which, not gives you a hands-on, but also prepares you well. I am sure with this training, I will be able to do something better in the future.””Dubai – Train to be an International Protocol Specialist

Yasin Saif Alsawaee

VP and Prime Minister Private Secretary, Yemen Government, Yemen
I have attended many trainings before, but this one was different with personal attention in every session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experience.

Ms. Reem Al Bardan, Protocol Manager

Sharjah Investment and Development Authority – Shurooq, Sharjah, UAE
I have come from a military background and the course was exactly what I needed. After completing the program, I have a reference to follow and approach to implement procedures, origin of which I wasn’t aware of. I am glad and would like to encourage everyone in the field of protocol to join this program.

Manaf Al Mannai

Protocol Officer, Bahrain Defence Force, Bahrain
Making the right investments in learning and development programs has never been more important or more of a challenge for business leaders. The Certified Protocol Specialist Program is very important in building bridges of trust, respect and integrity between cultures globally, I highly recommend it.

Haytham Dabboussy

Head of Government Market Development – MENA, Thomas Reuters, Dubai UAE

Latest Posts

  • 10 Rules for being an Excellent Host
    December 7, 2022
    [vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]By: Marie Betts-Johnson, International Protocol Institute of California December 7, 2022 The Holidays are right around the corner and the following will act as a guide, particularly to Generation X (millennials) who grew up in the age of the internet and social media and may not have absorbed the subtleties of being the

    Read More
  • World Protocol Magazine
    February 1, 2022
    World Protocol Magazine Protocol above and beyond: The International Protocol Institute of California Guest Author: Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California® Worldprotocolmagazine Marie Betts-Johnson_InternationalProtocolInstituteofCalifornia Date: 3 December 2021 Reading time: 4 mins As the World Protocol Magazine Editorial Board, we take enormous pride in keeping this platform open to all

    Read More
  • Virtual Challenges for the Global Negotiator!
    April 2, 2021
    The negotiator, in the age of a global pandemic, is at a distinct disadvantage in that it is not possible, to meet face-to-face.  Hence, the next best form of meeting is via virtual communication.  This robs them of the opportunity to build rapport and establish relationships of trust, which opens the door to having a

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