International Protocol, Business Etiquette & Diplomacy

A leader in International Protocol Training since 1989. Our goal is to make you a diplomat of your company and your country!

Join us for our onsite program: FEBRUARY 3-7, 2022 in San Diego California.


A History Of Success 

From leaders of industry to diplomats, graduates emerge with the qualifications to meet the demands of today’s business etiquette and digital protocol requirements, enabling you to:

  • Promote international business and diplomatic relations between companies and countries. 
  • Communicate strategically across global cultural landscapes. 
  • Create an atmosphere of civility and inclusion in a diverse workplace.

A History Of Success 

A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm.  The Institute’s Programs provide the knowledge to:

  • Promote international relations through protocol and diplomacy.
  • Communicate across cultures and negotiate strategically worldwide.
  • Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.


World-Class Training 

Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.

See IPIC in Action 

Trusted by Industry Leaders 

Our Founder 

Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive Presence and Business Etiquette.  Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989.  She is an internationally recognized consultant, speaker and columnist and has developed hundreds of training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.           

We Have Experience In

Protocol Officers/Diplomats/Royalty





Higher Education/Non-Profit

Top Testimonials 

It was a fantastic program that I have ever come across so far and hope it continues to help others the way it has helped us. In fact for me, it was really a very good insight as I come with the practical knowledge of being a part of the protocol industry, however, I haven’t been a part of a real practical training like this which, not gives you a hands-on, but also prepares you well. I am sure with this training, I will be able to do something better in the future.””Dubai – Train to be an International Protocol Specialist

Yasin Saif Alsawaee

VP and Prime Minister Private Secretary, Yemen Government, Yemen
I have attended many trainings before, but this one was different with personal attention in every session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experience.

Ms. Reem Al Bardan, Protocol Manager

Sharjah Investment and Development Authority – Shurooq, Sharjah, UAE
I have come from a military background and the course was exactly what I needed. After completing the program, I have a reference to follow and approach to implement procedures, origin of which I wasn’t aware of. I am glad and would like to encourage everyone in the field of protocol to join this program.

Manaf Al Mannai

Protocol Officer, Bahrain Defence Force, Bahrain
Making the right investments in learning and development programs has never been more important or more of a challenge for business leaders. The Certified Protocol Specialist Program is very important in building bridges of trust, respect and integrity between cultures globally, I highly recommend it.

Haytham Dabboussy

Head of Government Market Development – MENA, Thomas Reuters, Dubai UAE

Latest Posts

  • Virtual Challenges for the Global Negotiator!
    April 2, 2021
    The negotiator, in the age of a global pandemic, is at a distinct disadvantage in that it is not possible, to meet face-to-face.  Hence, the next best form of meeting is via virtual communication.  This robs them of the opportunity to build rapport and establish relationships of trust, which opens the door to having a

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  • The well written Thank-You note for all occasions!
    December 29, 2020
    THE WELL-CRAFTED THANK-YOU-NOTE Christmas has passed and now is the time to start writing those Thank-You Cards.  It may seem old fashioned but the well-written Thank-You Card is the least one can do to show appreciation for the gifts received.  BEGINNING, MIDDLE & END Begin by thanking the giver for their gift.  In the middle,

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  • Diplomacy – I Don’t Have the Right to Change Your Mind!
    November 19, 2020
    Benjamin Franklin warned us: “Whoever would overthrow the liberty of a nation must begin by subduing the freeness of speech.” Thankfully, we all still have the right to free speech and in my opinion, the day we lose that will be the death of democracy.  The purpose of this article is for us to do

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