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International Protocol, Business Etiquette & Diplomacy

A leader in International Protocol Training since 2001.

Join us for our 5-Day "Train to be an International Protocol Specialist" Certification Program in San Diego, California

April 22 - 26, 2024

A History Of Success 

From leaders of industry to diplomats, graduates emerge with the knowledge to meet the demands of today’s business etiquette and diplomatic protocol requirements, enabling you to:

  • Promote international business and diplomatic relations between companies and countries. 
  • Communicate strategically across global cultural landscapes. 
  • Create an atmosphere of civility and inclusion in a diverse workplace.
A woman won the race with people behind
A woman won the race with people behind

A History Of Success 

A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm.  The Institute’s Programs provide the knowledge to:

  • Promote international relations through protocol and diplomacy.
  • Communicate across cultures and negotiate strategically worldwide.
  • Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.


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World-Class Training 

Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.

See IPIC in Action 

Trusted by Industry Leaders 

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Our Founder 

Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive & Media Presence, Cross-Cultural Negotiations and Business Etiquette.  In 2023, she received a “Master’s Degree in Contemporary Diplomacy” through the DiploFoundation and University of Malta.

Protocol plays an integral role in diplomacy…in fact, protocol can be viewed as a diplomatic strategy in planning diplomatic events, and plays a critical role in signaling foreign policy to influence the outcome of negotiations and agreements.  In a recent Podcast on Strategy International Ltd. (a global, scientific, consulting, and continued education policy organization company), Marie expounds on this topic:

Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989.  She is an internationally recognized consultant, speaker and published columnist and has developed hundreds of customized training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.

She was most recently featured in World Protocol Magazine

We Have Experience In

Protocol Officers/Diplomats/Royalty





Higher Education/Non-Profit

Top Testimonials 

It was a fantastic program that I have ever come across so far and hope it continues to help others the way it has helped us. In fact for me, it was really a very good insight as I come with the practical knowledge of being a part of the protocol industry, however, I haven’t been a part of a real practical training like this which, not gives you a hands-on, but also prepares you well. I am sure with this training, I will be able to do something better in the future.””Dubai – Train to be an International Protocol Specialist
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Yasin Saif Alsawaee

VP and Prime Minister Private Secretary, Yemen Government, Yemen
I have attended many trainings before, but this one was different with personal attention in every session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experience.
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Ms. Reem Al Bardan, Protocol Manager

Sharjah Investment and Development Authority – Shurooq, Sharjah, UAE
I have come from a military background and the course was exactly what I needed. After completing the program, I have a reference to follow and approach to implement procedures, origin of which I wasn’t aware of. I am glad and would like to encourage everyone in the field of protocol to join this program.
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Manaf Al Mannai

Protocol Officer, Bahrain Defence Force, Bahrain
Making the right investments in learning and development programs has never been more important or more of a challenge for business leaders. The Certified Protocol Specialist Program is very important in building bridges of trust, respect and integrity between cultures globally, I highly recommend it.
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Haytham Dabboussy

Head of Government Market Development – MENA, Thomas Reuters, Dubai UAE

Latest Posts

  • Conversation is a well-played Game of Tennis!
    February 18, 2024
    Conversation is a tennis game! Since conversational skills are included in our corporate etiquette and executive presence programs, I automatically listen and observe other people in conversation…what makes one person a vibrant conversationalist and another the invisible man or woman? The following are tried and true guidelines to ensure you are memorable: WARM UP BEFORE

    Read More
  • Protocol Officers – The Unobtrusive Diplomats!
    November 30, 2023
    Protocol Officers are the ultimate diplomats—the choreographers who direct the dance of diplomacy, which in turn, affects all aspects of public perception.  The overarching goal for any event whether diplomatic or international business, is to portray the home country or company in a positive light.  When we consider protocol, there’s a common misinterpretation that it

    Read More
  • Diplomatic Protocol – The Well-Placed Couch!
    June 9, 2023
    In 1993, during the Bush administration, talks between Israel and Jordan were initiated in Washington D.C. Palestinians were included as members of the Jordanian delegation, but due to the ongoing conflict between the Palestinians and Israelis, this was not acceptable to either party. The situation reached an impasse, and the interim solution was that the

    Read More
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