From leaders of industry to diplomats, graduates emerge with the knowledge to meet the demands of today’s business etiquette and diplomatic protocol requirements, enabling you to:
- Promote international business and diplomatic relations between companies and countries.
- Communicate strategically across global cultural landscapes.
- Create an atmosphere of civility and inclusion in a diverse workplace.
A History Of Success
A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm. The Institute’s Programs provide the knowledge to:
- Promote international relations through protocol and diplomacy.
- Communicate across cultures and negotiate strategically worldwide.
- Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.
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World-Class Training
Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.
See IPIC in Action
How It Works
Trusted by Industry Leaders
Our Founder
Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive & Media Presence, Cross-Cultural Negotiations and Business Etiquette. In 2023, she received a “Master’s Degree in Contemporary Diplomacy” through the DiploFoundation and University of Malta.
Protocol plays an integral role in diplomacy…in fact, protocol can be viewed as a diplomatic strategy in planning diplomatic events, and plays a critical role in signaling foreign policy to influence the outcome of negotiations and agreements. In a recent Podcast on Strategy International Ltd. (a global, scientific, consulting, and continued education policy organization company), Marie expounds on this topic: https://bit.ly/3JROEuA
Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989. She is an internationally recognized consultant, speaker and published columnist and has developed hundreds of customized training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.
She was most recently featured in World Protocol Magazine
We Have Experience In
Protocol Officers/Diplomats/Royalty
Technology/Law/Pharmaceuticals
Ports/Airports/Tourism
NGO’s/Governmental/Military
Hospitality
Higher Education/Non-Profit
Top Testimonials
It was a fantastic program that I have ever come across so far and hope it continues to help others the way it has helped us. In fact for me, it was really a very good insight as I come with the practical knowledge of being a part of the protocol industry, however, I haven’t been a part of a real practical training like this which, not gives you a hands-on, but also prepares you well. I am sure with this training, I will be able to do something better in the future.””Dubai – Train to be an International Protocol Specialist
Yasin Saif Alsawaee
I have attended many trainings before, but this one was different with personal attention in every session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experience.
Ms. Reem Al Bardan, Protocol Manager
I have come from a military background and the course was exactly what I needed. After completing the program, I have a reference to follow and approach to implement procedures, origin of which I wasn’t aware of. I am glad and would like to encourage everyone in the field of protocol to join this program.
Manaf Al Mannai
Making the right investments in learning and development programs has never been more important or more of a challenge for business leaders. The Certified Protocol Specialist Program is very important in building bridges of trust, respect and integrity between cultures globally, I highly recommend it.
Haytham Dabboussy
Latest Posts
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The Art of the “Pivot!”
Almost funny in its simplicity but detrimental to getting anywhere. Our politicians are masters of the game and it is definitely in the realm of diplomatic evasion. Watching interviews these days is like a blood sport in pursuit of ratings and/or political propaganda. When I first heard the term “pivot” I had visions of aRead More -
Diplomacy: Unexpected Opportunity that broke the impasse!
Whereas traditional emotional diplomacy advocates for an official state-ordained diplomacy policy, there are times when in interpersonal relations emotions may be the key to moving things forward or reigniting talks following a breakdown in negotiations. In 1993, during the Bush administration, talks between Israel and Jordan were initiated in Washington D.C. Palestinians were included asRead More -
Protocol & The Media
Protocol sets the stage for a positive public image nationally and internationally. A perceived slight in procedures reverberates throughout the media in real-time. This can have severe ramifications for public diplomacy. Responsibility of the Protocol Officer: The Protocol Officer does not work in a vacuum and is privy to the goals and desired outcomes forRead More
