International Protocol, Business Etiquette & Diplomacy
A leader in International Protocol Training since 2001.
Join us for our 5-Day "Train to be an International Protocol Specialist" Certification Program in San Diego, California
April 22 - 26, 2024
From leaders of industry to diplomats, graduates emerge with the knowledge to meet the demands of today’s business etiquette and diplomatic protocol requirements, enabling you to:
- Promote international business and diplomatic relations between companies and countries.
- Communicate strategically across global cultural landscapes.
- Create an atmosphere of civility and inclusion in a diverse workplace.
A History Of Success
A recognized leader in the Business Etiquette and International Protocol training industry the International Protocol Institute of California is an internationally renowned protocol training and consultancy firm. The Institute’s Programs provide the knowledge to:
- Promote international relations through protocol and diplomacy.
- Communicate across cultures and negotiate strategically worldwide.
- Create an atmosphere of civility in the workplace resulting in increased productivity, optimal employee retention and customer excellence.
Whether your business interests are in the United States, Asia, Europe or the MENA region, we deliver, through time-tested modern and traditional methodologies, proven solutions to succeed in the global economy.
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Trusted by Industry Leaders
Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California®, is an expert on International Protocol, Global Executive & Media Presence, Cross-Cultural Negotiations and Business Etiquette. In 2023, she received a “Master’s Degree in Contemporary Diplomacy” through the DiploFoundation and University of Malta.
Protocol plays an integral role in diplomacy…in fact, protocol can be viewed as a diplomatic strategy in planning diplomatic events, and plays a critical role in signaling foreign policy to influence the outcome of negotiations and agreements. In a recent Podcast on Strategy International Ltd. (a global, scientific, consulting, and continued education policy organization company), Marie expounds on this topic: https://bit.ly/3JROEuA
Originally from Tipperary, Ireland, Marie is based in San Diego, California and established The International Protocol Institute of California® in 1989. She is an internationally recognized consultant, speaker and published columnist and has developed hundreds of customized training programs for multinational companies, diplomats, chiefs of protocol, government and non-government entities, entrepreneurs and business professionals.
She was most recently featured in World Protocol Magazine
We Have Experience In
Yasin Saif Alsawaee
Ms. Reem Al Bardan, Protocol Manager
Manaf Al Mannai
Conversation is a tennis game! Since conversational skills are included in our corporate etiquette and executive presence programs, I automatically listen and observe other people in conversation…what makes one person a vibrant conversationalist and another the invisible man or woman? The following are tried and true guidelines to ensure you are memorable: WARM UP BEFORERead More
Protocol Officers are the ultimate diplomats—the choreographers who direct the dance of diplomacy, which in turn, affects all aspects of public perception. The overarching goal for any event whether diplomatic or international business, is to portray the home country or company in a positive light. When we consider protocol, there’s a common misinterpretation that itRead More
In 1993, during the Bush administration, talks between Israel and Jordan were initiated in Washington D.C. Palestinians were included as members of the Jordanian delegation, but due to the ongoing conflict between the Palestinians and Israelis, this was not acceptable to either party. The situation reached an impasse, and the interim solution was that theRead More